The company forecasts a gold price above USD 5,500 per ounce by the end of the year.
Despite dynamic fluctuations in gold prices on global markets, demand for investment products in Poland remains at a very high level. Mennica Skarbowa, a company listed on the NewConnect market of the Warsaw Stock Exchange, recorded more than a 200% increase in sales in January this year compared to the corresponding period in 2025. Customer interest is focused primarily on small weights of gold, which can be easily liquidated both domestically and internationally. At the same time, company representatives continue to forecast an increase in the price of gold to USD 5,500 per ounce by the end of the year.
– We are observing huge demand for gold in our stationary branches, but also in our online shop. Despite the high price fluctuations we have seen recently, gold remains a safe haven because it is an investment for decades. Anyone who compares gold to the stock market or cryptocurrencies is confusing asset types. Gold is not an instrument for short-term speculation, but a tool for protecting assets and stabilizing portfolios over the long term. The more than 200% increase in sales we recorded in January confirms that Poles are increasingly thinking about gold in strategic terms – comments Adam Stroniawski, Managing Director at Mennica Skarbowa.
Small denominations most frequently chosen by Poles
Sales data shows that gold bars weighing 1 g, 5 g, 10 g and 1 ounce are the most popular. Classic bullion coins such as the Krugerrand, Vienna Philharmonic and Maple Leaf are also gaining popularity. These products are globally recognizable, which makes them much easier to resell. Customers increasingly emphasize that they opt for smaller weights due to the flexibility in their sale. When quick access to cash is needed, it is easier to sell part of one’s gold holdings than a larger bar of significant value. This approach reflects the growing awareness of individual investors who treat gold as a financial security rather than just a form of capital investment.
Queues of both buyers and sellers
Importantly, branches of Mennica Skarbowa are seeing lines not only of people interested in purchasing, but also of customers wishing to sell gold they have previously purchased. During periods of stronger price increases, some investors decide to take profits.
– We are observing the natural phenomenon of profit-taking at higher price levels, but at the same time the inflow of new customers is very strong. This shows that gold is perceived as a foundation of financial security – notes Adam Stroniawski.
Gold still has potential for price growth
Despite several weeks of turmoil on the financial markets and increased volatility in prices, the forecasts for gold remain positive. According to Adam Stroniawski, the current corrections are temporary.
– I assume that by the end of the year the valuation of gold will return to the level of USD 5,500 per ounce. Long-term fundamentals remain strong, and global economic uncertainty supports holding part of capital in precious metals – adds Adam Stroniawski.
Experts point out that gold has historically gained value during periods of geopolitical tension, high inflation and financial instability. Unlike stocks or cryptocurrencies, it is not linked to the performance of a specific company, sector or technology. It serves as a safeguard for wealth and a stabilizer for an investment portfolio.
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Mennica Skarbowa – Poland’s largest dealer of investment gold and other precious metals, listed on NewConnect, the alternative market of the Warsaw Stock Exchange. The company’s main business area is the sale of investment gold (bars and bullion coins), as well as other precious metals and diamonds and collectibles. The company’s products can be purchased in 16 branches: in Bialystok, Bydgoszcz, Czestochowa, Gdansk, Kalisz, Katowice, Kielce, Cracow, Lublin, Lodz, Poznan, Rzeszow, Szczecin, Warsaw, Wroclaw and Zielona Gora and through the website: mennicaskarbowa.pl.
